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App Marketing by App Masters
Profitable Meta Ads with a $1,200 Monthly Budget
Jan 11, 2025
Ben Hacker, Co-founder of Mind Caddie and Head of Marketing at Hole19, shares his expertise in running profitable Meta Ads on a $1.2K budget. He discusses the key metrics to watch before scaling, and how to know when your product is ready for advertising. The conversation includes strategies that helped Mind Caddie grow its Monthly Active Users from 300 to over 1,000. With a focus on user engagement, ad creative optimization, and sustainable growth strategies, Ben provides actionable insights for anyone looking to maximize their app marketing efforts.
01:05:40
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Quick takeaways
- Strategic planning of paid marketing on platforms like Meta can yield significant returns even with a limited monthly budget of $1,200.
- Focusing on user retention and conversion metrics before increasing ad spend is crucial for sustainable app growth and profitability.
Deep dives
Farewell to Firebase Dynamic Links
Firebase Dynamic Links, a tool that has been instrumental in enhancing user experiences by connecting them seamlessly across platforms, will officially retire on August 25th, 2025. This service has significantly impacted how users interact with mobile applications, providing efficient shortcuts that prevent frustrations like error messages. In light of its upcoming retirement, the podcast highlights AirBridge DeepLinks as a viable alternative, emphasizing its ease of transition with no coding required to migrate, making it an attractive option for developers. Listeners are encouraged to make the switch promptly as the deadline approaches, underscoring the need to adapt to changes in available tools.
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