App Marketing by App Masters Profitable Meta Ads with a $1,200 Monthly Budget
11 snips
Jan 11, 2025 Ben Hacker, Co-founder of Mind Caddie and Head of Marketing at Hole19, shares his expertise in running profitable Meta Ads on a $1.2K budget. He discusses the key metrics to watch before scaling, and how to know when your product is ready for advertising. The conversation includes strategies that helped Mind Caddie grow its Monthly Active Users from 300 to over 1,000. With a focus on user engagement, ad creative optimization, and sustainable growth strategies, Ben provides actionable insights for anyone looking to maximize their app marketing efforts.
AI Snips
Chapters
Transcript
Episode notes
Start Small, Reinvest Profits
- Start with a limited budget and reinvest profits for sustainable growth.
- Don't overspend on user acquisition before ensuring your product is ready.
Prioritize Product Metrics First
- Prioritize product metrics like onboarding completion and trial conversion rates before scaling user acquisition.
- Focus on delivering a strong "aha" moment to quickly activate users.
Onboarding Optimization Success
- Ben achieved high registration to trial conversion rates (27%) by optimizing onboarding screens and offering a limited-time discount after the paywall.
- Minor changes like adding social proof elements significantly improved conversion.