In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Molly Kipnis, Community Manager at Gong.
Molly kicks off the episode by sharing a bit about her background and role at Gong. From her experience in social and community, she shared traits that she believes make a good community professional.
Digging into her response, Molly shares engagement strategies that she’s tried that haven’t gone well, as well as one that has. Document processes to create playbooks, so anyone can pick up where you left off is extremely important in making things scalable within your community.
Next, she discusses what her day-to-day looks like as the community manager at Gong, even with each day being different there are a few consistent things daily. Molly touches on the types of programming they’re building out and testing to create a world-class community and one that lasts the test of time. Diving into their virtual meetup program that launched in Q1 2022, she tested a few different things to better understand engagement within the community and rolled out the formal program following experiments.
In order to grow and show the value of a program one must have KPIs, Molly shares how they show the ROI of both communities at Gong. To wrap up the episode, she shares her top 3 B2B SaaS community trends for 2022 and beyond.
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