Keeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & Agents

How To Supercharge Your Real Estate ChatGPT Queries • D.J. Paris

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Sep 18, 2025
D.J. Paris dives into mastering AI tools like ChatGPT for real estate professionals. He shares a five-step framework for crafting effective queries to tackle industry challenges like prospecting and client communication. Discover how to define expert roles, specify local market contexts, and set realistic constraints for better AI outputs. The session includes practical prompts for listing persuasion and daily prospecting. Attendees brainstorm ideas for improving their strategies and enhancing work-life balance while leveraging AI effectively.
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ADVICE

Specify The Expert Role First

  • Define the specialist role you want ChatGPT to pretend to be before asking a question.
  • This produces much more targeted, useful answers than generic prompts.
INSIGHT

Internal Chatbots Need Custom Training

  • Building an internal AI chatbot requires teaching it your firm's specific knowledge, not just feeding documents.
  • AI must be trained to answer in your voice and with operational context for reliable support.
ANECDOTE

Food Critic Prompt Shifted Results

  • DJ asked ChatGPT to act as a food critic for Crystal Lake restaurant picks.
  • The critic-style prompt returned better, more tailored restaurant suggestions than a generic query.
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