How to Do Content Marketing if You’re in a Boring Industry

[00:29] - Today's topic: How to Do Content Marketing if You’re in a Boring Industry

[00:34] - Squatty Potty in 2015 did $20 million in sales on Shark Tank.

[00:58] - They spent $600,000 on a fun video with a unicorn pooping out rainbows.

[01:24] - Content marketing can be video too.

[01:29] - Use BuzzSumo to see what is popular. Education and helping other people is sexy.

[01:50] - Your content just has to be helpful and people will link back to you.

[02:03] - The Points Guy talks about credit cards and miles.

[02:26] - The only way to build a brand is to provide value to people.

[03:00] - How Neil couldn't find a good article on how to install a bidet. Some people may think it is boring, but if the content is helpful you can do well.

[03:35] - Just look at How to Tie a Tie the number one result is very useful which is sexy at the moment.

[04:01] - Look at the opportunities and what is performing no matter what niche you are in.

[04:11] - That's it for today!

[04:14] - Marketing School is giving away a 90-day FREE trial to Crazy Egg which is a visual analytics tool.

[04:23] - Go to SingleGrain.com/giveaway to get your FREE copy.

[04:30] - You can also learn how to win a one-year subscription to Crazy Egg.

How to Do Content Marketing if You’re in a Boring Industry | Ep. #483