Storage Wins EP012: Trevor Mauch - The SEO Marketing Strategy You Need To Know
Trevor Mauch joins us today to talk about the best way to market your business from an SEO perspective. Trevor does a great job breaking down the tips and tricks you need to follow step by step. The benefit to working on an SEO strategy is that your ROI will only continue to climb once you've put in the legwork and persistence, so it can turn into a highly affordable marketing tool.
Key Takeaways:
• A big mistake investors make is that they do not have the right mindset.
• Trevor realized his marketing mindset was completely wrong.
• Trevor has noticed his conversion rate in hot markets has gone down quite significantly over the last two years.
• You want to 10x your efforts to get the results that you want.
• If you're just dabbling with your marketing strategy, understand that you will not get immediate marketing results.
• Portland is a booming market right now, you have to be prepared to have no leads come in during the next 6 months.
• Anyone can get a top ranking on SEO with enough time, patience, and strategy.
• Once you get the top ranking, your ROI will continue to climb.
• SEO is hard to understand. Alex recommends that you outsource this task.
• Never work with an SEO company that only offers month to month or three month packages.
• Trevor talks about what to look for in your website.
• Post a couple of ads to Craigslist.
• Allocate a couple of hundred dollars on a very targeted keyword through pay-per-click.
• Check out Trevor's blog posts on his website, OnCarrot.com
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