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Quick takeaways
- Creating a need in a customer's life is crucial in sales to increase the likelihood of them buying your service.
- Contacting leads quickly is essential for successful sales, as the moment someone expresses interest is when their need is the highest.
Deep dives
The Pain is the Pitch
Creating a need in a customer's life or making them aware of an existing need is crucial in sales. The more a customer feels the pain or the need, the more likely they are to buy the service. By appealing to their emotions, salespeople can increase the awareness and need enough to persuade customers to make a purchase.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode