Does women’s football sponsorship work?

Fresh from the Uefa Women’s Euros semi-finals, Rexona/Sure Global Brand Director Emily Heath joins Leaders’ Editorial Director James Emmett to examine whether women’s football sponsorship actually works.

Heath shares her on-the-ground thoughts on the atmosphere around this week’s games and describes the mood in host country Switzerland, plus outlines how Unilever-brand Rexona (Sure in the UK) is approaching its Uefa and Fifa sponsorship activations across different markets.

She also explains how and when Unilever will measure the success of the Euros - from sentiment to sales - and offers a few top tips to rights-holders about how to approach partnership conversations with the brand.

Emily Heath will be one of a gaggle of senior, global brand-side executives speaking at Leaders Week London, on 1st and 2nd October at Allianz Stadium, Twickenham. To find out more visit: www.leaders on sport.con/leadersweek