The Art of Online Business How To Niche Down For Success As A Facebook Ads Manager
“The riches are in the niches...”If you’ve been in the online marketing or entrepreneurship space for any length of time, then you’re probably pretty familiar with this phrase.
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Or at least some variation of it. By now most of us have heard industry leaders suggest that “niching down” (or focusing on solving a specific problem for a super specific target market) is the key to success.
On Episode #111 of The Art of Paid Traffic, I talk with my friend and former student, Robb Bailey. Robb’s been in the online marketing world for over a decade and he spent nine of those years running, what he calls, a “jack-of-all-trades” marketing agency. He and his team offered everything from SEO to blog writing to marketing automation -- you name it.
But as you’ll hear Robb explain on the show, offering tons of services to tons of clients in tons of industries can lead to, well….a ton of stress. This year, he finally decided to niche down and focus on solving a specific problem for businesses in a specific industry. Now, he runs a successful Facebook Ads agency that serves businesses in the health and fitness industries.
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