The Committed Innovator
How Major League Baseball built an innovation machine
Oct 4, 2023
Discover how Major League Baseball is embracing innovation and data to engage the next generation of fans. Learn about rule changes, fan engagement strategies, and the innovative incubator driving growth and creativity in the league.
33:52
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Quick takeaways
- MLB embraced technology to innovate gameplay based on fan feedback and experimentation.
- Commissioner Manfred prioritized youth engagement and faster-paced gameplay to adapt baseball for the next generation of fans.
Deep dives
Innovating Baseball Rules for Fan Engagement
Baseball, being a traditional business, focused on innovating its rules and architecture to entice a new generation of fans. Implementing changes like the pitch clock after years of experimentation and feedback indicated a desire for faster gameplay with more action. By listening to fans and leveraging the minor leagues for testing, successful rule changes positively impacted game times and player engagement, showcasing how innovation can enhance traditional sports.
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