Firing The Man How to Control TACOS and Increase Profitability on Amazon with PPC Expert Dr. Travis Zigler (Part 1)
In a cut-throat competition such as e-commerce, how do you make sure you stand out?
In this episode, we are joined by Dr. Travis Zigler to share how they achieve success despite having big pharmaceutical companies as direct competitors. He talks about ways on how you could mitigate risks and increase profitability organically and by Amazon PPC.
Dr. Travis Zigler is a recovering optometrist turned e-commerce entrepreneur. He is the founder of Eye Love, https://eyelovethesun.com, whose mission is to heal 1,000,000 dry eye sufferers naturally.
Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation, https://eyelovecares.org.
[00:01 - 06:04] Opening Segment
- Travis shares his story about how he and his wife transitioned from the medical field to e-commerce
[06:05 - 19:06] Amazon Strategies for 2022
- Amazon PPC in 2022: What has changed in the last years?
- Understanding Amazon TACos ( total advertising cost of sale) to increase profitability when building a brand
- How to boost sales on a tight budget
- Want some Amazon refunds? Check out GETIDA
- Promo code: FTM400
[19:07 - 30:41] Know Your Numbers
- Conversion Rate vs. Click-Through Rate
- Ways on how to increase your conversion rate
- How to be a key player on Amazon Prime Days
[27:01 - 35:34] Closing Segment
- Connect with Dr. Travis Zigler and Dr. Jenna Zigler on the link below!
Quotes
"The key thing is, don't get so obsessed with the revenue number, the top line, get obsessed with the bottom line, that's what really matters in this business. If you're a small seller, when you go to sell your company, the bottom line is what's going to matter." - Dr. Travis Zigler
Connect with Dr. Travis Zigler and Dr. Jenna Zigler at https://eyelovecares.org. Want to learn more about Amazon PPC? Join Dr. Travis Zigler’s free Amazon PPC Masterclass or check them out through these channels:
Youtube: https://www.youtube.com/channel/UCEH606Bwri3_8EJDpYm-qtw
Facebook: https://www.facebook.com/groups/AmazonPPCpros/
https://www.facebook.com/drtraviszigler/
LinkedIn: https://www.linkedin.com/in/dr-travis-zigler-9625112a/
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