High-Income Business Writing Podcast #267: Austin Church on How and Why to Sell Strategy Engagements to Your Clients
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Aug 3, 2021 Learn how offering strategy engagements can transform your business and increase profitability. Hear from Austin Church, who shares his journey from English professor to self-employed copywriter and social media strategist. Discover the importance of uncovering clients' true goals and needs, as well as the benefits of upstream involvement in projects. Explore the deliverables of a brand strategy engagement, including a brand book and components like mission, vision, and brand identity. Embrace the idea of starting somewhere and experimenting with new strategies to grow your business.
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Career Shift
- Austin Church's career began in academia but shifted to copywriting after a layoff in 2009.
- He initially charged $40/hour, then $75/hour after advice from Andrew Gordon.
Become a Trusted Advisor
- Move beyond basic writing services to become a trusted advisor.
- Offer strategic guidance to increase your value.
Wayfinding Workshops
- Austin began incorporating strategy due to clients' needs and Brennan Dunn's "road mapping" concept.
- This led to paid "wayfinding workshops" focused on client clarity.