Ep 206 The Road to 2025: Smart Marketer’s Lessons, Growth & What’s Next

Molly Pittman is back with an inside look at Smart Marketer’s journey and the strategies shaping 2025!

After a challenging yet transformative year, Molly shares what’s been happening behind the scenes, why Smart Marketer took a break from podcasting, and the key business shifts they’ve made to build momentum in 2025. From simplifying operations to leveraging AI and focusing on community, this episode is packed with actionable insights to help you navigate the evolving digital marketing landscape.

“2024 was tough, but it forced us to refine our business in the best way possible.” – Molly Pittman

• Why Smart Marketer paused the podcast & what’s changed since.

• How analyzing year-over-year performance helps predict business trends.

• Why simplifying your business model can be the key to scaling.

• The impact of retiring “Train My Traffic Person” & launching Mentor Table.

• How AI & automation are shaping Smart Marketer’s 2025 strategy.

• Why building products backwards creates stronger customer connections.

• How to focus on community & coaching for long-term success.

• Smart Marketer – smartmarketer.com

• Molly Pittman – mollypittman.com

• Instagram – @smartmarketer

• Mentor Table –  Mentor Table

00:00 – Introduction: The Return of Smart Marketer Podcast: Why We Took a Break & What's Changed 00:01:25 – 2024’s Challenges & What We Learned 00:09:06 – Big Business Decisions: Retiring TMTP & Launching Mentor Table 00:13:10 – How Listening to Customers Built Our Best Offer Yet 00:19:39 – Why Community & Coaching Are Smart Marketer’s Future 00:25:48 – Looking Ahead: AI, Content Strategy & Scaling in 2025

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