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The 7investing Podcast
7investing Says Sayonara to Celsius
Sep 12, 2024
Simon Erickson, the CEO of 7investing and a savvy market analyst, shares a striking about-face on Celsius Holdings. He discusses the critical red flags that shifted his view from bullish to bearish. Key topics include the challenges Celsius faces in a competitive energy drink market, uncertainties around ownership after a major investor’s passing, and implications of Pepsi's reduced orders. With changing consumer preferences in the mix, Erickson highlights why long-term investors should reconsider Celsius' future prospects.
13:56
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Quick takeaways
- The host's transition from a bullish to a bearish outlook on Celsius Holdings highlights the importance of ongoing diligence in investing decisions.
- Concerns over high ownership concentration by the DeSantis family and insider selling activities contribute to investor unease regarding Celsius's future prospects.
Deep dives
Shift in Investment Perspective on Celsius Holdings
The host experienced a significant change in viewpoint regarding Celsius Holdings, transitioning from a bullish stance to a bearish outlook. Initially optimistic about the company's growth, recent declines in its stock price—down 40% since the beginning of 2024 and 50% over the past year—prompted this reevaluation. This change comes despite Celsius's market share as the third-largest energy drink provider in the United States, trailing behind industry giants Red Bull and Monster Energy. The host highlights concerns regarding the company's sustainability in the competitive energy drink market, particularly against this backdrop of declining stock performance.
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