Make Trades Great Again Close More Jobs Faster
Jul 28, 2025
Denver Baker, an expert in business financing, shares valuable insights on the pivotal role of financing options in closing more jobs faster. He emphasizes how understanding customer financial capabilities can unlock access to home improvement services. The conversation reveals the stresses of cash flow management and the necessity of prompt payment collection in service industries. With real-life examples, Baker discusses the complexities of financing in construction, advocating for flexible payment options to alleviate customer challenges.
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Losing Jobs Led to Financing
- Denver lost jobs because he didn't offer financing initially but started using Michigan Saves and WiseTech programs to win more sales.
- Financing allowed customers to afford upgrades with low monthly payments, helping Denver close jobs faster.
Ask Customers Why You Lost
- Ask customers who didn’t select you why they chose another contractor to understand objections and improve.
- Use feedback forms to get honest replies about price, timeline, or other concerns to adapt your offer.
Present All Payment Options Clearly
- Always mention payment options: cash, check, charge, and financing during estimates.
- This puts the payment decision on the customer, making financing a neutral option, not personal or prying.