#53 - Competing and Winning in a Recession | Kris Hartvigsen & Jason Smith

Dooly CEO Kris Hartvigsen and Klue CEO Jason Smith join Adam for a deep conversation into what it takes to compete and win in recessionary times. Kris and Jason break down why tying your product's value to ROI,  deepening your seller's understanding of prospects and competitors, and clearly differentiating is more important than ever. 

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Timestamps:

(02:51) How recessions impact pipeline and revenue
(05:28) Changes to messaging and tactics in a recession
(08:32) Selling to multiple stakeholders
(11:09) The slim margin between winning and losing
(16:40) Deals that just barely slipped through the cracks
(19:16) Closing the competitive revenue gap
(21:12) What separates a good seller from a great one
(25:38) Clearly explaining your company's value
(27:19) Defending against customer churn
(29:06) Competing in this recession and recessions past

Host: Adam McQueen
Producer/Audio Editing: Ben Ronald

About Klue:

Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use. 

Host: Adam McQueen
Production: Grayson Ottenbreit

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