What WeWork Taught Us & The PR Playbook w/ Maureen Farrell of The New York Times and The Cult of We

For this week’s episode I chatted with Maureen Farrell, a New York Times reporter and the co-author of The Cult of We. The Cult of We is about the rise and fall of WeWork, which Maureen covered extensively while she was working at the Wall Street Journal. She is such an expert on the topic that she was featured in the Hulu documentary WeWork: Or The Making and Breaking of a $47 Billion Unicorn.   

Maureen is a veteran tech journalist. She graduated from Duke, got a masters from Columbia’s journalism school, and has spent more than 15 years working for publications like Forbes, CNN, the Wall Street Journal and now the New York Times.

In this conversation today, we extract some business insights from the WeWork saga, things entrepreneurs can learn - both the good and bad.

I also took this opportunity to get her raw advice on how entrepreneurs should maintain their media relationships, and Maureen was kind enough to give us a bit of a playbook.

Follow us on Twitter: @maureenmfarrell / @nytimes  / @mpd

Guest Links: The Cult of We, Maureen’s articles from The Wall Street Journal, Hulu doc about WeWork

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