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Business English from All Ears English
BE 271: Can You Spread the Word? How to Ask for Marketing Help in English
Jun 20, 2024
Discover tips on finding businesses online, importance of word of mouth marketing, impact on business success, review websites like Yelp, power of recommendations, supporting small businesses post-pandemic
16:29
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Quick takeaways
- Word of mouth marketing is a cost-efficient strategy for businesses to reach new customers through organic recommendations.
- Customers rely on personal experiences and online reviews to make informed decisions and support small businesses.
Deep dives
Importance of Word of Mouth Marketing
Word of mouth marketing is a powerful tool for businesses as it is free and relies on customers sharing positive experiences naturally. This form of marketing is organic, meaning it is not artificial and can lead to increased customer engagement. Businesses benefit from word of mouth recommendations as they are likely to reach new customers who trust personal referrals, making it an effective and cost-efficient strategy.
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