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2min chapter
BE 271: Can You Spread the Word? How to Ask for Marketing Help in English
Business English from All Ears English
Exploring the Impact of Word-of-Mouth Marketing on Business Success
This chapter explores how businesses leverage word-of-mouth marketing as customers share positive experiences with others, impacting decisions like choosing doctors or hairdressers based on recommendations. The significance of considering the recommender's context, such as hair type for a hairstylist referral, is emphasized.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode