Dr. Vallo shares his process for generating over 1400 reviews. They discuss the importance of reviews for SEO, the impact of smell in dental offices, and providing a five-star patient experience. They also emphasize staff effectiveness, prioritizing time over money, and building personal connections for positive reviews.
Generating a substantial number of positive reviews is crucial for the rapid growth of a dental practice.
Providing a five-star patient experience and creating a positive first impression are essential for obtaining reviews.
Responding to every review, both positive and negative, is important for search engine optimization and maintaining a consistent flow of recent reviews.
Deep dives
Importance of Google reviews for practice growth
Google reviews are a crucial factor in the rapid growth of Dr. Vallow's dental practice. He believes that having a substantial number of positive reviews has been one of the key reasons for their success. He emphasizes that just as he and his wife rely on reviews when making decisions about various services, potential patients also look for reviews when choosing a dentist. Dr. Vallow implemented systems for generating Google reviews from the time he opened his practice, using tools like Swell to automate the process.
Creating a great patient experience
Dr. Vallow understands that providing a five-star patient experience is essential before asking for reviews. His practice goes the extra mile to make patients feel comfortable and welcomed, avoiding the typical clinical atmosphere of a dental office. They invest in amenities like a pleasant scent, comfortable furniture, noise-canceling headphones, and a custom coffee bar. The goal is to create a positive first impression and ensure that every part of the patient's experience is intentional and worthy of a five-star review. Additionally, the team consistently asks for reviews during check-out, following up with automated reminder texts and offering entry into a patient appreciation raffle as an incentive.
Handling reviews and responding to feedback
Dr. Vallow stresses the importance of responding to every review, both positive and negative. He personally takes the time to respond to each review, thanking patients for their feedback. For negative reviews, Dr. Vallow takes a proactive approach, reaching out to the patient directly to address their concerns and find solutions. He ensures that his responses are professional and understanding, offering assistance with any issues. Dr. Vallow recognizes that online reviews help with search engine optimization and maintaining a consistent flow of recent reviews is crucial for staying ahead of competition in the local dental market.
The Importance of Reviews and Automation
Obtaining reviews is crucial for the success of a dental practice. The speaker emphasizes the necessity of prioritizing reviews and investing in automation to streamline the process. By consistently asking for reviews and utilizing automated systems, practices can significantly increase their number of reviews. The speaker recommends sending three texts to patients after their appointments: the first text on the day of the appointment, the second text three days later, and the third text a week later. Each text should request a review, reminding patients of the importance of leaving a review and providing a link. The speaker also acknowledges the fine line between reminding patients and potentially annoying them, but emphasizes the importance of persisting in order to maximize review acquisition.
The New Patient Experience and Resulting Reviews
The success of a dental practice is heavily reliant on positive reviews, particularly in relation to the new patient experience. Patients often read reviews before making a decision, and a high number of positive reviews can seal the deal. The speaker stresses the significance of creating an excellent new patient experience and role-playing with staff members to ensure they are adept at asking for reviews. The speaker also highlights the importance of actively engaging with the reviews by providing personal interactions, further polishing the practice's reputation. This three-layered approach of prioritizing the patient experience, implementing an effective automated process, and maintaining personal involvement ensures a steady flow of positive reviews.
