Kobo Writing Life Podcast
#337 – Marketing Advice for Indie Authors with Kiki Chatfield
Feb 20, 2024
Kiki Chatfield, CEO of The Next Step PR, shares marketing tips for indie authors, discussing services offered by her company, the evolving romance market, TikTok strategies, navigating author events, and building connections in the indie author community.
44:23
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Quick takeaways
- Building newsletters and maintaining personal connections with readers are essential for indie authors.
- Engaging with potential readers on social media and building influencer lists are key strategies for authors.
Deep dives
The Next Step PR: Assisting Authors in the Oversaturated Market
Kiki Chatfield, the CEO and founder of The Next Step PR, discusses her company and its mission to help authors gain visibility in the crowded book market. She shares her expertise and offers marketing tips for authors, highlighting the importance of building newsletters and maintaining a personal connection with readers. Kiki emphasizes the need for authors to build their own influencer lists and offers advice on engaging with potential readers on social media platforms. She also touches on the challenges of promoting ongoing series and the growing popularity of book events and author conferences.
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