#337 – Marketing Advice for Indie Authors with Kiki Chatfield
Kobo Writing Life Podcast
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Navigating TikTok and Marketing Strategies for Authors
The chapter delves into the impact of TikTok on author readership and the different marketing approaches for debut and established authors. It offers advice on building an influencer list, utilizing hashtags, and maintaining a personal connection with the audience. Additionally, it discusses the shift towards indie authors in the publishing industry, marketing ongoing book series, and managing ARCs effectively.
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