#071: Justin Weeks (Europa Sports) & Ike Ikalina (Alpha Prime) - Distribution and Purple Velvet Prime Bites Protein Brownies

Brian “Ike” Ikalina of Alpha Prime Supps is back on the PricePlow Podcast, and he’s brought a partner in Justin Weeks of Europa Sports Products to talk about their new collaborative effort:

Europa and Alpha Prime Supps Partner for Purple Velvet AP Prime Bites Protein Brownie

As the sports supplement industry’s largest distributor, Europa Sports handles countless specialty stores, gyms, e-commerce websites, and far more. Their flagship color is purple, and as one Alpha Prime’s key partners for AP Prime Bites, it made sense to have a Europa-exclusive flavor: Purple Velvet!

In this episode of the PricePlow Podcast, we talk with Ike and Justin Weeks about the Europa-exclusive Brownie flavor, the state of distribution, the economy and ongoing labor shortage, and riding out the 2020/2021 storm as a distributor that works so closely with stores and gyms that were subjected to tyrranical lockdowns (our words, not theirs).

Video: Learn about Distribution from Justin Weeks, Director of Sales at Europa Sports Products

https://www.youtube.com/watch?v=KWCfSep9BGQ

You may also remember Ike from PricePlow Podcast Episode #043 – see how far along they’ve come, thanks to the meteoric rise of the AP Prime Bites Brownie!