
Chasing Clarity: Health & Fitness Podcast 13 LESSONS FROM 13 YEARS OF ONLINE COACHING | EP. 198
Jan 14, 2026
Dive into transformative coaching insights drawn from over a decade of experience! Discover the power of leading by example, and why compassion builds trust and fosters long-term client progress. Learn how consistency and systems trump motivation for sustainable change. Explore the art and science of coaching: seeing potential in clients and the value of tough conversations. Plus, find out why coaches must invest in their own growth to truly serve their clients. A partnership in pursuit of results awaits!
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Episode notes
Lead Clients By Example
- Lead by example: embody the behaviors you ask clients to follow.
- Brandon DeCruz never asks clients to do anything he hasn't done himself, which builds credibility.
Experience With Competitions And Shoots
- Brandon has stepped on stage 15 times and done 100+ professional shoots.
- Those experiences let him relate to competitors and fine-tune contest and photoshoot prep.
Think Coach, Talk Client
- Speak in plain, actionable terms instead of explaining complex science.
- Brandon shifted to breaking down topics so clients can actually apply them.

