Level Up with Ethan Evans (retired Amazon VP)
Be a High-Value Connector & Networker with Andrew Yeung (Founder & Investor; ex-Google; ex-Meta)
Jul 11, 2024
Andrew Yeung, a former product leader at Google and Meta turned entrepreneur, and Jason Yoong dive into the world of networking. They discuss common mistakes people make when connecting and share strategies for effective cold outreach. The duo emphasizes the importance of building goodwill and maintaining professional relationships. Andrew offers insights on balancing corporate roles with entrepreneurial ambitions, while highlighting the significance of personal branding in fostering genuine connections.
53:17
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Quick takeaways
- Networking should prioritize value creation by leading with genuine interest and offering assistance before making requests.
- Successful cold outreach relies on personalized communication, thorough research, and showcasing shared interests to engage recipients effectively.
Deep dives
Avoiding the Transactional Approach in Networking
Many people make the mistake of approaching networking with a transactional mindset, often leading with requests for favors or assistance. This sets a negative tone and fails to build necessary goodwill in relationships. Instead, it’s important to prioritize value creation by giving first and positioning any requests after demonstrating genuine interest and support. Adopting a '5149 mindset'—where one provides 51% of the value upfront—can lead to more fruitful networking experiences.
