Are you undercharging for your services and feeling burned out?

In this episode of Crafted Entrepreneur, I sit down with TikTok star and coach Jessica Schoch Graves to help her overcome pricing struggles and step into her true value as a coach. If you’ve been coaching for free or offering your services at a price that doesn’t excite you, this episode is packed with advice to help you confidently charge what you’re worth.

In this hot seat coaching session, we explore the mindset blocks that often hold coaches back from charging higher prices and how to shift from scarcity to abundance. Jess shares her journey of building a TikTok brand, attracting brand deals, and now helping others grow their platforms. We also dive into the importance of nurturing your past self and stepping into your champion self to create a thriving business.

Episode Highlights

• Pricing Your Services: Why you need to charge based on the value you bring, not the time you spend.
• From Scarcity to Abundance: How to overcome the “broke girl” mindset and start charging prices that reflect your expertise.
• Balancing Energy and Pricing: The importance of pricing high enough to get excited about showing up for your clients.
• Creating Tiered Offers: Strategies for offering different levels of access to you while maintaining your energy and focus.
• Nurturing Your Inner Child: How to love on your past self to feel safe and confident in your pricing decisions.

Key Moments

• 00:20 - 01:00: Jess shares how she started making money on TikTok and transitioning into coaching.
• 02:41 - 03:42: The inner “broke girl” mindset and how it impacts pricing decisions.
• 05:44 - 06:57: Visualizing and nurturing your inner child to help you step into your champion self.
• 10:58 - 11:27: Champion Jessica sets a new price point that reflects her worth and value.
• 12:29 - 13:00: The realization that you’re stealing time and money from yourself and your family by undercharging.

Links + Resources:

Follow Jessica on: Tiktok Instagram

• Are you charging what you're worth? Grab my free Profit Accelerator Pack for Coaches and stop leaving money on the table.
• Discover Your True Desires: Get my book What Do You Really Want? to uncover the path to more abundance, meaning, and connection.
• Achieve Your Goals with Executive Coaching: Apply for personalized coaching and unlock your full potential with my executive coaching program.
• Maximize Your Impact with GameChangers: Increase your income, portfolio, and impact by joining GameChangers. Get started today!
• Stay Informed and Inspired: Stay up-to-date with all my latest insights, tips, and resources by visiting my site. Visit CaylaCraft.com

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