What in the World

Why are period tracking apps getting so popular?

Jul 24, 2025
Rayka Kumru, a sexologist from Turkey, discusses the booming popularity of period tracking apps, which have amassed over 250 million downloads. She explains how many women are using these apps not just for cycle tracking but also as alternative contraceptives, highlighting Natural Cycles' FDA approval. The conversation dives into the effectiveness of these apps, privacy concerns, and the motivations driving their widespread adoption. Overall, it offers valuable insights into how technology is reshaping reproductive health management.
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INSIGHT

How Period Tracking Apps Work

  • Period tracking apps help manage menstrual cycles and symptoms by logging periods and ovulation predictions.
  • They are also used to track fertile windows which can aid in pregnancy planning or prevention.
INSIGHT

Diverse Reasons for Use

  • People use period tracking apps for mood understanding, symptom tracking, and birth control.
  • They offer a less medicalized option which some may choose due to limited access to contraception.
INSIGHT

Global Usage Patterns

  • Period tracking app downloads are highest in the US, UK, France, and Australia.
  • Most users track periods, some try to conceive, and a smaller portion use them to avoid pregnancy, especially where formal healthcare access is limited.
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