240 - Bridging the gap between innovation and adoption; Wendy Chapman, University of Melbourne

If you have ever, or know of someone, who has developed a solution and taken it to market, only for you or them to struggle or fail at getting it adopted, then you understand how frustrating moving from innovation to adoption is. In this episode, you can learn more about getting it done the right way and how the University of Melbourne is helping innovators get their products or services adopted.