Today we're going to discuss how brand building fits into your marketing strategy and operations. Joining us is Lindsay Pedersen, a Brand Strategist and the Owner of Ironclad Brand Strategy, which is a consultancy that uses a scientific growth driving approach to brand strategy development to help leaders unlock business growth through brand positioning. In part 2 of our conversation, Lindsay is going to walk us through her scientific approach to brand positioning. Show Notes
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MarTech Podcast ™ // Marketing + Technology = Business Growth