

What Would GaryVee Do If He Bought Your Business? | NoBullCON Event
May 16, 2021
In a dynamic event setting, participants tackle real business challenges in a unique game show format that encourages learning. Highlights include navigating the snack industry's digital shift and emphasizing innovative branding. Strategies for growth in competitive markets, particularly in fitness and cosmetics, showcase the power of social media and micro-influencers. Young entrepreneurship stories illustrate the journey from employee to self-employed, while discussions on cancel culture reveal social media's impact on society. Ultimately, the importance of pursuing inner fulfillment in business shines through.
AI Snips
Chapters
Transcript
Episode notes
Snack Company Success
- Focus on micro-influencers and negotiate performance-based deals.
- Leverage TikTok ads, understanding that creative is key.
Brand vs. Sales
- Many companies prioritized sales over brand building due to available arbitrage.
- The upcoming iOS 14 update will disrupt this, forcing a shift towards brand focus.
Cost Consulting Growth
- Create organic and paid LinkedIn content.
- Start a weekly podcast and invite potential clients as guests.