Inside the Stream – Disney-DirecTV Dispute Highlights Reduced Customer Focus
Sep 6, 2024
auto_awesome
Disney's blackout on DirecTV sparks major discussions about declining customer focus. The partnership between the Tennis Channel and Lingopal.ai sets a new standard for real-time sports dubbing, enhancing accessibility. Connected TV emerges as a game-changer in political advertising, outpacing traditional digital platforms. The fallout from the Disney-DirecTV dispute highlights the shifting advertising landscape and consumer preferences. Meanwhile, Disney faces challenges with rising prices and restrictions, raising concerns about its customer-centric image.
The blackout of Disney's networks on DirecTV illustrates a troubling trend of decreased customer focus in Disney's business strategies.
A significant shift towards connected TV advertising reflects changing consumer behavior, as political campaigns increasingly prioritize CTV over traditional digital platforms.
Deep dives
Disney's Carriage Dispute with DirecTV
Disney and DirecTV are currently involved in a carriage dispute that has resulted in the blackout of Disney's networks on DirecTV. This standoff highlights a trend in Disney's approach towards customer relations, which some argue has become less focused on consumer needs. DirecTV is seeking more flexibility in packaging Disney's channels, wanting to create tailored bundles that reflect viewer preferences, while Disney appears to be sticking to a traditional bundling strategy that includes less popular channels. Such disagreements underscore the ongoing tension in the pay-TV industry, where blackout situations commonly arise when negotiations break down.
The Rise of Connected TV in Political Advertising
The podcast discusses a significant shift in political ad spending, where connected TV (CTV) has surpassed traditional digital platforms like Facebook and Google for the first time. As evidenced by an analysis, CTV ad expenditures from January to August 2023 reached $236 million, while digital ad spending was just below that amount. Major political campaigns, such as the Harris campaign, have begun to allocate substantial funds—up to $200 million—specifically towards CTV advertising for the upcoming election cycle. This trend reflects a broader industry movement where political advertisers are increasingly targeting viewers who primarily consume content through streaming services.
Disney's Customer Relations Challenges
Disney's recent decisions have sparked criticism for being less customer-friendly, highlighted by significant price increases for their streaming services and theme parks. Notably, the price for Disney Plus has doubled for ad-free subscribers, while password-sharing restrictions are set to roll out alongside a rise in the ad-supported tier. These changes, combined with a history of mishaps—such as a serious food safety incident and questionable legal tactics—cast doubt on the company's commitment to customer satisfaction. The overall perception is that Disney appears to be prioritizing revenue over a positive consumer experience, potentially leading to greater subscriber churn in the near future.
Disney blacked out all its networks on DirecTV as part of a carriage dispute. The standoff seems to be part of a pattern of inconsistent and reduced customer focus at the company.
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode