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Inside The Stream

Inside the Stream – Disney-DirecTV Dispute Highlights Reduced Customer Focus

Sep 6, 2024
Disney's blackout on DirecTV sparks major discussions about declining customer focus. The partnership between the Tennis Channel and Lingopal.ai sets a new standard for real-time sports dubbing, enhancing accessibility. Connected TV emerges as a game-changer in political advertising, outpacing traditional digital platforms. The fallout from the Disney-DirecTV dispute highlights the shifting advertising landscape and consumer preferences. Meanwhile, Disney faces challenges with rising prices and restrictions, raising concerns about its customer-centric image.
33:29

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Quick takeaways

  • The blackout of Disney's networks on DirecTV illustrates a troubling trend of decreased customer focus in Disney's business strategies.
  • A significant shift towards connected TV advertising reflects changing consumer behavior, as political campaigns increasingly prioritize CTV over traditional digital platforms.

Deep dives

Disney's Carriage Dispute with DirecTV

Disney and DirecTV are currently involved in a carriage dispute that has resulted in the blackout of Disney's networks on DirecTV. This standoff highlights a trend in Disney's approach towards customer relations, which some argue has become less focused on consumer needs. DirecTV is seeking more flexibility in packaging Disney's channels, wanting to create tailored bundles that reflect viewer preferences, while Disney appears to be sticking to a traditional bundling strategy that includes less popular channels. Such disagreements underscore the ongoing tension in the pay-TV industry, where blackout situations commonly arise when negotiations break down.

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