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6min chapter
Inside the Stream – Disney-DirecTV Dispute Highlights Reduced Customer Focus
Inside The Stream
The Rise of Connected TV in Political Advertising
This chapter explores the growing importance of Connected TV (CTV) in political advertising, revealing that CTV ad spending has surpassed traditional digital platforms. With significant investment predicted for the upcoming political season, CTV is set to reshape advertising strategies, especially targeting younger voters.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode