Do This, NOT That: Marketing Tips with Jay Schwedelson Anti-Burnout PLAYBOOK For Personal Brands 🔥 GUEST! Caleb Ralston | Ep. 455
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Nov 30, 2025 
In this engaging discussion, Caleb Ralston, founder of Ralston and personal branding expert, dives deep into avoiding burnout in content creation. He shares why imitating high-posting creators is a recipe for failure and advocates for a sustainable, low-volume approach that emphasizes quality over quantity. Caleb outlines the Brand Journey Framework to help define what success looks like for personal brands, stressing the importance of measuring real impact beyond mere views. His valuable insights challenge conventional strategies, making it a must-listen for aspiring brands.
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Build A Sustainable Cadence
- Do not copy top creators' insane posting routines; build a cadence you can sustain.
- Reverse engineer a schedule that fits your life and invest more effort into each piece.
Prioritize Depth Over Frequency
- Try low-volume, high-effort content if you want depth and longevity.
- Caleb grew to 50,000+ subscribers from seven long videos by prioritizing depth over frequency.
The Accordion Method For Content
- Use volume to collect audience data quickly, then compress effort into fewer high-quality pieces.
- Caleb calls this the "accordion method": expand to learn, contract to create.
