Podcasting Made Simple

4 Post Social Media Strategy For Growing Your Podcast | Katie Brinkley

Feb 20, 2024

Katie Brinkley, a social media strategist, shares tips on using social media to grow podcast audience. Topics include community building, audience understanding, platform-specific strategies, and the four-post strategy for engaging content creation.

11:42

Episode guests

Katie Brinkley

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Use social media to build a community around your podcast, not just for self-promotion.

Tailor your message to each platform by understanding your audience and implement the four post strategy.

Deep dives

Social Media Listening Preferences

When it comes to podcasts, people do not visit social media platforms like Instagram, Facebook, or LinkedIn to listen to podcasts; instead, they turn to dedicated podcast platforms like Spotify or Apple Podcasts for listening. Katie Brinkley, a social media strategist, emphasizes the shift in social media usage and the need to understand each platform's unique care requirements and audience engagement strategies.

Introduction

2min

Optimizing Social Media Strategy Through Tailored Approach

4min

Social Media Strategy for Tool Promotion and Community Building

1min

Crafting a Strategic Approach to Social Media Engagement for Podcast Growth

5min

Send Us a Text Message

Social media is the destination of choice for podcast hosts to grow their listenership. The problem is that social media, as we use it, does not help with growing a podcast audience or gaining more listeners. But this doesn't have to be the fate of your social media efforts! In this episode, Katie Brinkley explains a simple social media strategy you can implement that will grow your podcast listenership using social media! Get ready to unleash organic growth for your podcast by using social media correctly!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/267

Takeaways

Social media should be used to build a community around your podcast, not just for self-promotion.
Understand your audience and tailor your message to each platform.
Use the four post strategy to create a variety of content that engages and attracts listeners.
Focus on building relationships and having conversations with your audience.

Chapters

00:00 Introduction
00:42 The True Intention of Social Media
02:11 Understanding Your Audience
03:08 Different Platforms, Different Strategies
05:04 The Four Post Strategy
08:02 Building a Community
09:27 Actionable Posts
11:48 Conclusion

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/267

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Podcasting Made Simple

4 Post Social Media Strategy For Growing Your Podcast | Katie Brinkley

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Social Media Listening Preferences

Targeted Post Strategy

Building a Thought Leader Image

Remember Everything You Learn from Podcasts