Nikonomics - The Economics of Small Business 206 - 87k MRR & 30% Net Margins? Her Doggy Daycares Print Cash with Shaina Denny
Jul 18, 2025
Shaina Denny, CEO of Dogdrop, discusses her innovative venture-backed franchise that's transforming dog daycare with a tech-savvy approach. She highlights the flexible membership model allowing pet parents to pay in 30-minute increments. Their unique operational strategies leverage technology for efficiency and safety. Shaina also shares insights on the strategic decision to embrace franchising for growth, emphasizing the importance of franchisee involvement and the qualities they seek, ensuring it’s not merely a passive investment.
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Founder’s Origin Story
- Shaina Denny started Dogdrop to solve her pain point of needing flexible, short-term dog daycare while working from home.
- She wanted a place where her dog could get energy out without committing to full-day care, especially during pandemic times.
Flexible Membership Model
- Dogdrop uses a membership model with 30-minute increments allowing customers to pay only for time used.
- This usage-based, recurring revenue model contrasts with traditional half-day or full-day packages in dog daycare.
Staffing Ratio Guidance
- Maintain a staffing ratio of one drop operator per 15 dogs to ensure quality and safety.
- Proper staffing is critical to managing the dogs and delivering consistent care.