The Land Development Podcast with Ryan Glick How to Lead a Custom Home Team with Bill Reiman - TLP122
Nov 18, 2025
Bill Reiman, CEO of R.K. Reiman Construction, brings a wealth of experience from his family's luxury home-building legacy in Southwest Florida. He shares insights on transitioning to high-end custom homes and embracing cost-plus pricing for success. Bill emphasizes building strong teams, prioritizing character in hiring, and developing systems that ensure client satisfaction. He also discusses the importance of social media for trust-building and his vision for extravagant beachfront projects, encouraging clients to focus on quality over price.
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From Reluctant Laborer To Company Leader
- Bill grew up working as a laborer in his family's construction business and resisted it before returning after college to run sales and then operations.
- He transitioned the company toward high-end custom builds after leading a successful award-winning model home project.
Cost‑Plus Fits Custom Luxury Homes
- Bill realized production-style "what you see is what you get" pricing fails for high-end custom homes due to unique scope on every project.
- He moved to cost-plus contracting to protect margins and offer true customization.
Focus On Your Core Market
- Specialize and focus your brand on the projects you do best instead of chasing every opportunity.
- Bill emphasizes high-end custom homes for consistent reputation and profitability.
