The Game with Alex Hormozi Helping A Failing Business Owner Fix His Business | Ep 870
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Apr 14, 2025 In this discussion, Alexi Omar, a legal attorney for musicians, seeks guidance from entrepreneur Alex Hormozi to revive his struggling business. They tackle pressing financial challenges, including a striking $100,000 loss against a $300,000 revenue. Strategies for enhancing client engagement via social media and transitioning to a retainer model emerge as key talking points. The duo emphasizes the importance of qualifying clients before providing services, alongside maximizing sales through video engagement and a clearer business model for specialized law firms.
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Failing Music Business
- Alexi Omar, a legal attorney for musicians, is losing $100,000 annually.
- His business comprises services, education, and software, with only services being profitable.
Unintentional Sales Channel
- Alexi Omar's sales primarily come from Instagram DMs, despite not directing customers there.
- This highlights an unintentional yet successful customer acquisition channel.
Focus on Profitable Services
- Alex Hormozi suggests focusing on services due to its profitability and raising prices to match demand.
- He advises against diverting resources to less profitable ventures like education and software.