The New Music Business with Ari Herstand cover image

The New Music Business with Ari Herstand

How Lawrence Got Live Nation To End Merch Fees

Oct 11, 2023
01:17:28

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com


New York-born siblings, Clyde and Gracie Lawrence, founded Lawrence, an eight-piece soul-pop band. Their album "Hotel TV," released under Jon Bellion's label, achieved significant success with multiple viral moments and top chart positions. Lawrence has undergone extensive touring, including a Jonas Brothers tour, a 53-city tour across North America, and a headline tour across Europe, which has substantially boosted their popularity. In addition to their musical journey, Clyde Lawrence and Jordan Cohen have played a prominent role in advocating for artists, testifying against unfair practices in the live music industry before the U.S Senate Judiciary and influencing meaningful changes.


00:00 - Welcome

07:29 - Tour experience, setlists, and logistics

11:22 - Operating as an independent band, partnering with John Bellion, touring with a team

21:16 - The dynamic within the band, Lawrence, and maintaining a tight group of people

33:08 - The early years of the band

38:20 - On Live Nation eliminating merch fees for certain venues, the economics of the live music industry, and representing independent artists at a Congressional hearing

48:22 - Lawrence advocating for artists to Live Nation

01:01:50 - Songwriting and Lawrence’s new single coming out soon


01:11:13 - What does it mean to you to make it in the new music business?


Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy: https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa


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Connect with Ari Herstand:


Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

X: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand


Connect with Lawrence:

Website: https://lawrencetheband.com/

Instagram: https://www.instagram.com/lawrencetheband/

TikTok: https://www.tiktok.com/@lawrencetheband

YouTube: https://www.youtube.com/channel/UCr5v6l4EIKiImmJU-COJ0Sg

X: https://twitter.com/lawrencetheband



Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take



Hosted on Acast. See acast.com/privacy for more information.

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