The 17-37 Rule + Review Culture

Dave opens the episode by sharing about his travels to Dallas for Podcast Movement and then to Toronto with his family, where they finally fulfilled his promise to take his kids to see Oasis. The concert, made even more memorable by pouring rain, became a lesson in shared adversity and living a “charmed life.” This transitions into Shannon discussing his growing $5/month online community for entrepreneurs learning reselling, now at nearly 1,200 members. He experiments with adding a $29 Costco liquidation guide as an upsell during signup, which quickly generated $1,000 in its first week. The two highlight the importance of offering real value and keeping a beginner’s mindset in entrepreneurship.

Sponsors Bitdefender and Jerry are introduced, emphasizing cybersecurity for small businesses and simpler car insurance shopping. Dave stresses the importance of communication and trust in small business tools. The hosts then dive into Airbnb experiences, emphasizing how five-star reviews have been inflated and are no longer informative. They discuss the value of proactive communication with guests, fixing small issues, and even suggest reforming review systems to start at a baseline lower than five stars to provide more meaningful feedback.

They close by encouraging listeners to leave a five-star review for the podcast at businessbrain.show/review, promoting a MacBook giveaway as an incentive, and reinforcing their message of living a charmed entrepreneurial life while learning through curiosity and adaptability.

• 00:00:00 Business Brain – The Entrepreneurs’ Podcast #678 for Wednesday, August 27th, 2025
  • August 27th: National Just Because Day
• 00:03:40 Learning to be a community builder
  • Adding value for between $17 and $37
• 00:08:31 “I watched a tutorial”
  • Kajabi
• 00:10:39 SPONSOR: Bitdefender. Keep your small business safe with Bitdefender Ultimate Small Business Security. Save 30% when you go to bitdefender.com/BRAIN
• 00:12:07 SPONSOR: Jerry. Car insurance made simple and finally on your side. Drivers who save with Jerry save on average $110 a month! Head to JERRY.ai/BusinessBrain today.
• 00:14:12 The Flaws of Stars-Based Review Culture
  • Quick Tip: Stay at your AirBnB regularly to fix all the little things
• 00:20:48 Vacation Rental Success and Failure Stories
• 00:23:29 Review Inflation
• 00:26:03 Business Brain 678 Outtro <https://businessbrain.show/>
  • Review Business Brain
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  • Call/Text: (567) 274-6977
  • X/Twitter: @ShannonJean & @DaveHamilton, & @BizBrainShow
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