VUX World The mid-market’s AI agent advantage with Braden Ream, Voiceflow
May 22, 2025
Braden Ream, CEO of Voiceflow, leads a platform that democratizes conversational AI, making it accessible for businesses. He discusses the explosive growth of AI agents in the mid-market and how companies can effectively implement them. Braden emphasizes the importance of frameworks over complex models for success. He explores the rise of self-improving systems and the shift from flowcharts to prompt-based logic. As mid-market firms innovate rapidly, he predicts inevitable enterprise adoption and outlines the strategies essential for effective AI integration.
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Impact Shift From Models to Frameworks
- The main innovation has shifted from improving language models to building frameworks that apply them effectively.
- Tool use and agent frameworks now drive impact more than incremental model intelligence gains.
Models Already Overqualified for Tasks
- Language models are already overqualified for most business tasks, similar to a highly intelligent barista.
- Effective deployment frameworks matter more than pushing model intelligence to PhD-level.
SMBs Lead AI Agent Innovation
- SMBs rapidly adopt GenAI because they can take risks and innovate faster than enterprises.
- Enterprises hold back due to high risk and rely on brand trust rather than bot quality.