
VUX World
Interviews with the best brains in AI, sharing how to improve customer experience and business operations using emerging AI technologies such as voice AI, conversational AI, NLP, Large Language Models (LLMs), generative AI and more.We educate business leaders and teams on why and how AI technologies are revolutionising the way consumers engage with businesses and the internet, why that matters and how to implement it properly.“One of the most consistently insightful and deeply respected podcasts in the industry”Bradley Metrock, Score Publishing Hosted on Acast. See acast.com/privacy for more information.
Latest episodes

Jun 13, 2025 • 52min
How True Classic tailored AI for customer experience with Jordan Gesky
In this episode, we explore how True Classic, a men's apparel brand, is leveraging AI to transform its customer support with Jordan Gesky, Senior Customer Experience Manager.We look at True Classic’s journey from rule-based automation to generative AI across multiple channels. Jordan talks about how their AI assistant, Crue, now handles customer service inquiries through chat, email and phone channels and how that’s reduced costs and time to resolve.We get into the practicalities of AI in customer service, including continuous auditing, clear guidelines and giving AI a brand voice. Jordan explains how True Classic trains their AI using agent conversations and FAQs and how they integrate it with their Shopify account, returns portal and product catalogue to create a self-service solution.We also talk about the challenges of AI implementation, from hallucinations to customer data security and how True Classic approaches AI governance through transcript reviews and CSAT monitoring.Shownotes: Subscribe to VUX World: https://vuxworld.typeform.com/to/Qlo5aaeWSubscribe to The AI Ultimatum Substack: https://open.substack.com/pub/kanesimmsGet in touch with Kane on LinkedIn: https://www.linkedin.com/in/kanesimms Hosted on Acast. See acast.com/privacy for more information.

Jun 6, 2025 • 59min
AI vs BPO: Foundever's transformative journey with Guillaume Laporte
In this episode, we talk to Guillaume Laporte, Chief AI Officer at Foundever - a $4 billion BPO giant with 150,000 employees worldwide. Guillaume explains the massive impact of generative AI on the BPO industry, why it’s the biggest threat and the biggest opportunity for contact centres today.From deciding whether to buy, build or partner on AI solutions to navigating multiple client systems and languages, Guillaume shares how Foundever is transforming its workforce with AI-powered tools like EverAssist. Guillaume also explains why Foundever built its own internal version of ChatGPT rather than licensing OpenAI’s solution, saving millions of dollars a year while retaining control over features, latency and performance.Find out how Foundever has been tackling challenges like the AI adoption gap, balancing cost, speed and accuracy in AI models and using talent to scale solutions globally.If you want to know how generative AI is being used in a complex, multilingual, multi-client environment, this episode has the answers. Whether you’re in BPO or exploring enterprise AI, Guillaume’s honest insights are valuable for any organisation looking to stay ahead in the AI age.Shownotes: Find out more about Foundever: https://foundever.comThe voice dictation tool recommended by Guillaume: https://wisprflow.aiSubscribe to VUX World: https://vuxworld.typeform.com/to/Qlo5aaeWSubscribe to The AI Ultimatum Substack: https://open.substack.com/pub/kanesimmsGet in touch with Kane on LinkedIn: https://www.linkedin.com/in/kanesimms Hosted on Acast. See acast.com/privacy for more information.

May 30, 2025 • 45min
Designing for generative AI: The UX evolution at Prudential with Alex Shin
Generative AI has changed everything - from how we build to how we design. In this episode, we’re joined by Alex Shin, Senior Product Designer at Prudential Financial, to talk about how UX is evolving in the age of LLMs.Alex shares his journey from studying Social Policy to UX and conversation design, including how he helped launch Prudential’s first customer-facing chatbot in 2022.We talk about how Prudential’s NLU-based chatbot is consistently getting customer satisfaction scores above industry standards and how the company is exploring generative AI solutions for both internal and customer-facing services.We also dive into the collaboration between design and tech teams at Prudential, and how this partnership ensures solutions are technically feasible while prioritising user needs. This episode is for designers navigating the transition to generative AI, tech leaders trying to balance innovation with user experience and anyone interested in how big financial institutions are using AI to improve customer service.This episode is brought to you by NLX.NLX is a conversational AI platform enabling brands to build and manage chat, voice and multimodal applications. NLX’s patented Voice+ technology synchronizes voice with digital channels, making it possible to automate complex use cases typically handled by a human agent. When a customer calls, the voice AI guides them to resolve their inquiry through self-service using the brand’s digital asset, resulting in automation and CSAT scores well above industry average. Just ask United Airlines.Shownotes: Subscribe to VUX World: https://vuxworld.typeform.com/to/Qlo5aaeWSubscribe to The AI Ultimatum Substack: https://open.substack.com/pub/kanesimmsGet in touch with Kane on LinkedIn: https://www.linkedin.com/in/kanesimms/ Hosted on Acast. See acast.com/privacy for more information.

May 22, 2025 • 51min
The mid-market’s AI agent advantage with Braden Ream, Voiceflow
Braden Ream, CEO of Voiceflow, leads a platform that democratizes conversational AI, making it accessible for businesses. He discusses the explosive growth of AI agents in the mid-market and how companies can effectively implement them. Braden emphasizes the importance of frameworks over complex models for success. He explores the rise of self-improving systems and the shift from flowcharts to prompt-based logic. As mid-market firms innovate rapidly, he predicts inevitable enterprise adoption and outlines the strategies essential for effective AI integration.

May 16, 2025 • 1h 36min
The mad genius of using LLMs as classifiers with Katherine Munro, Swisscom
In this episode, Kane Simms is joined by Katherine Munro, Conversational AI Engineer at Swisscom, for a deep dive into what might sound like an odd pairing: using LLMs to classify customer intents.Large Language Models (LLMs) are powerful, multi-purpose tools. But would you trust one to handle the precision of a classification task?It’s an unlikely fit for an LLM. Classifiers typically need to be fast, accurate, and interpretable. LLMs are slow, random black-boxes. Classifiers need to output a single label. LLMs never stop talking.And yet, there are good reasons to use LLMs for such tasks, and emerging architectures and techniques. Many real-world use cases need a classifier, and many data and product development teams will soon find themselves wondering: could GPT handle that?If that sounds like you, then check out this extended episode to explore how Switzerland’s largest telecommunications provider tackles this issue while building a next-generation AI assistant. This episode is brought to you by NLX.NLX is a conversational AI platform enabling brands to build and manage chat, voice and multimodal applications. NLX’s patented Voice+ technology synchronizes voice with digital channels, making it possible to automate complex use cases typically handled by a human agent. When a customer calls, the voice AI guides them to resolve their inquiry through self-service using the brand’s digital asset, resulting in automation and CSAT scores well above industry average. Just ask United Airlines.Shownotes:"The Handbook of Data Science and AI: Generate Value from Data with Machine Learning and Data Analytics" - Available on Amazon: https://a.co/d/3wNN9cvKatherine's website: http://katherine-munro.com/Subscribe to VUX World: https://vuxworld.typeform.com/to/Qlo5aaeWSubscribe to The AI Ultimatum Substack: https://open.substack.com/pub/kanesimmsGet in touch with Kane on LinkedIn: https://www.linkedin.com/in/kanesimms/ Hosted on Acast. See acast.com/privacy for more information.

May 9, 2025 • 1h 8min
Building AI maturity at Pandora with Sonia Ingram
In this episode, Kane is joined by Sonia Ingram, Global Director of AI at Pandora, to explore what it really takes to develop AI maturity in a global business.Many organisations aiming to get started with AI and generative AI often focus on short-term, point solutions to specific problems. This emergent strategy often led from the grassroots to solve siloed departmental pain points can work for proof of value. But it rarely scales.For example, a chatbot that handles returns brilliantly may not be equipped or supported to drive sales conversations. If the support team owns it, where’s the incentive to collaborate with sales to expand its capabilities?To scale AI initiatives enterprise-wide, businesses need a purposeful strategy. One that prioritises literacy, governance, tooling, and operational foundations that empower teams across the organisation to build, maintain and grow AI solutions.In this episode, Kane and Sonia explore what it really takes to build and scale AI maturity in a global business. We cover topics such as AI literacy, change management, privacy and governance, and operational tools and processes. This episode is brought to you by NLX.NLX is a conversational AI platform enabling brands to build and manage chat, voice and multimodal applications. NLX’s patented Voice+ technology synchronizes voice with digital channels, making it possible to automate complex use cases typically handled by a human agent. When a customer calls, the voice AI guides them to resolve their inquiry through self-service using the brand’s digital asset, resulting in automation and CSAT scores well above industry average. Just ask United Airlines.Subscribe to VUX World.Subscribe to The AI Ultimatum Substack. Hosted on Acast. See acast.com/privacy for more information.

May 1, 2025 • 57min
AI beyond the hype: what actually works for enterprise with Andrei Papancea, NLX
In this episode, we chat with Andrei Papancea, CEO and Co-Founder of NLX, to cut through the noise and get real about where AI in the enterprise is delivering value, and where it's not.Andrei brings a refreshing dose of grounded perspective as the buzz around ‘agentic AI’ and generative everything reaches fever pitch. Instead of chasing trends or slapping AI onto every process, NLX is laser-focused on practical outcomes: real problems, solved efficiently, and with the right tech. We explore the challenges enterprise leaders face when navigating a market bloated with hype: internal pressures to ‘do AI,’ tech stacks that aren’t ready, and misunderstandings about what LLMs can and can’t do. Andrei shares where generative AI genuinely shines and where it is still too risky, especially for heavily regulated industries.This episode is brought to you by NLX.NLX is a conversational AI platform enabling brands to build and manage chat, voice and multimodal applications. NLX’s patented Voice+ technology synchronizes voice with digital channels, making it possible to automate complex use cases typically handled by a human agent. When a customer calls, the voice AI guides them to resolve their inquiry through self-service using the brand’s digital asset, resulting in automation and CSAT scores well above industry average. Just ask United Airlines.Subscribe to VUX World.Subscribe to The AI Ultimatum Substack. Hosted on Acast. See acast.com/privacy for more information.

Apr 17, 2025 • 48min
AI on the rails: Arriva's journey into intelligent travel assistance
In this VUX World podcast episode with Kerry Phillipson, she reveals how Arriva Group transforms customer experience using cutting-edge AI technology. Learn how they're creating a virtual assistant that's not just another chatbot, but a smart, personable travel companion that understands your journey needs.Kerry shares with us how Arriva is driving AI innovation within the transportation sector. She explains how artificial intelligence is used to tackle real customer pain points, making travel smoother and more intuitive. The conversation also dives into what it takes to design an AI with a genuine personality one that feels more like a helpful guide than a machine. Looking ahead, they explore the future of travel support and how AI is reshaping the way customers interact with transportation services. Hosted on Acast. See acast.com/privacy for more information.

Apr 11, 2025 • 52min
Responsible AI, Real Results with Citizens Advice
In this episode on the VUX World podcast, we chat all about the innovative AI journey of Citizens Advice with Stuart Pearson.We discover how a nonprofit organisation is revolutionising customer support through Caddy, an intelligent AI assistant that reduces average handle time by 50% while maintaining a rigorous ethical approach.Stuart shares the meticulous process of developing an internal AI tool that supports contact centre agents, highlighting the importance of responsible AI implementation. From initial challenges with chatbots to creating a sophisticated AI solution, this podcast reveals how organisations can leverage artificial intelligence to enhance productivity, improve service delivery, and ultimately help more people.Subscribe to VUX World.Subscribe to The AI Ultimatum Substack. Hosted on Acast. See acast.com/privacy for more information.

Mar 28, 2025 • 1h
NatWest on Gen AI with Mark Worden
In this episode, we dive deep into how NatWest uses generative AI to reshape customer service at scale, with Mark Worden, Strategy & Innovation Lead for Cora at NatWest.We explore how one of the UK’s biggest banks is building AI-driven customer journeys that are smarter, faster, and more efficient. From traditional NLU-based bots to cutting-edge Retrieval Augmented Generation (RAG) pipelines, Mark shares how Cora Plus achieves up to 99% accuracy and drastically reduces handoffs to human agents.Mark takes us inside NatWest’s pilot process - from narrowing 500 web pages down to a curated 120-item knowledge base to running internal tests, red-teaming for hallucinations, and prioritising customer consent and governance at every step. We also discover how NatWest’s summarisation tool transforms the agent experience by reducing transcript review time and saving over 50,000 minutes weekly in both agent and customer wait time. With 1.2 million conversations a month and counting, this is a masterclass in scaling AI responsibly within a highly regulated industry.Subscribe to VUX World.Subscribe to The AI Ultimatum Substack. Hosted on Acast. See acast.com/privacy for more information.