Ep 110 | How to grow confidence to charge more | with Zena Potter

Hello and welcome to episode 110 of Webflail.

I'm your host, Jack, your failure connoisseur, and today my guest is Zena Potter. Since 2022, she's been working as a freelance web designer and Webflow developer. She creates websites that attract, engage, and convert your target audience. But basically, she works with All sorts of different clients.

She's worked with FinTech clients. She's worked with physiotherapy clients. She's done a lot of different websites in different industries before freelancing. She's worked in project management and PA consulting. So I think what's interesting about her is that she knows the client process really well, which I think a lot of web flows actually don't know as well as they need to.

We'll talk a little bit about that in this episode. Another thing that we'll talk about is. Xena's approach to marketing herself as a freelancer. Alongside showing her work, she also shows behind the scenes like hiking, brunch, talking about things broader than just Webflow. So interesting to note there at the start of this episode too.

But has it all been easy breezy for Zena? Of course not. The failures that we'll talk about today are:
1) Not LinkedIn/networking

2) Undercharging in cases where she could have charged more but lack the confidence

3) Not establishing a routine as a freelancer

00:00 Introduction and Initial Struggles
00:28 Meet the Guest: Zena Potter
01:37 Discussing Failures and Challenges
04:58 Networking and Overcoming Isolation
12:21 Project Management Skills in Freelancing
16:12 Learning and Transitioning to Web Design
17:46 Getting Clients and Marketing Strategies
22:32 Importance of LinkedIn and Networking
26:29 Building Connections as a Freelancer
27:20 The Importance of LinkedIn Marketing
28:23 Being Authentic Online
29:29 Consistency and Engagement on Social Media
31:58 The Slow Process of Gaining Clients
35:23 The Struggle with Pricing
39:00 Learning to Charge What You're Worth
46:23 Balancing Fun and Financial Goals
49:30 Establishing a Routine as a Freelancer
53:56 Future Challenges and Boundaries

WEBFLAIL FREEBIES
10 Step Process To Land Your First Webflow Clients: The Ultimate Guide:
https://www.webflail.com/resources/10-step-process-to-land-your-first-webflow-clients-the-ultimate-guide

LINKS FOR ZENA
‍💻 See Website: https://www.zenadesigns.co.uk/
🔗 LinkedIn: https://www.linkedin.com/in/zena-potter/

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