S11E08 - Medicine & Miracles: The Power of Hospital Marketing
Feb 26, 2022
27:59
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This week, we look at powerful hospital marketing. Hospitals need marketing to generate much-needed donations. We’ll look at how one hospital uses celebrities, how another uses riveting patient stories and how one hospital threw away the rulebook and created advertising that looks like Nike commercials.
Under the Influence with Terry O'Reilly