The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains With Robert H. Lustig, M.D., M.S.L

The future of Public Health depends on protection against unrestrained corporate power. A sicker humanity means increased pain and suffering at large. In the past, we have identified numerous exposures that have made us sick, many of which are addictive, and created shield laws to protect the corporations that peddle them. We also know it’s our most toxic addictions that are killing the planet and its people currently, whether due to climate crisis or ingesting harmful chemical substances.

When Big Tobacco tried to convince the world that ingesting tar and nicotine made people healthier (“9 out of 10 doctors smoke Camels”), science revealed otherwise and insisted upon laws to regulate the industry more closely. Robert H. Lustig, M.D., M.S.L suggests that we consider a similar strategy for sugar, particularly the fructose or refined fructose molecules commonly found to be overdosing society through packaged products. Per his biography, he wants to help “fix the food supply any way he can.” Lustig explaine that one of the essential patterns to recognize in battling addiction is the dichotomy between pleasure vs. happiness.

Dr. Lustig is an Emeritus Professor of Pediatrics in the Division of Endocrinology and a Member of the Institute for Health Policy Studies at UCSF. He is a neuroendocrinologist with expertise in obesity, diabetes, metabolism, and nutrition.

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