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Is Buying a Celebrity Bourbon Business for $3M Worth It? - Acquisitions Anonymous 314

Jul 12, 2024
Exploring the risks and rewards of investing in a celebrity bourbon business, including discussions on celebrity endorsements, distribution strategies, and the challenges of the alcohol industry. The episode also touches on 360 deals in entertainment, negotiating tactics, and leveraging social media trends for marketing success.
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INSIGHT

Outsource Production for Efficiency

  • Outsourcing bourbon production to a small craft distillery minimizes startup costs and risks.
  • This allows focus on branding and marketing without the burdens of manufacturing and compliance overhead.
INSIGHT

Key Person Risk in Celebrity Spirits

  • This bourbon brand's success hinges entirely on Tyler Boone's ongoing promotion.
  • Without his active involvement, the brand risks losing market presence and sales momentum.
INSIGHT

Celebrity Brand Licensing Models

  • Many celebrities sell partial ownership or licensing rights in their brand to partners.
  • This model divides control but leverages partners to monetize the celebrity's fame effectively.
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