Content, Briefly Podia: Benyamin Elias on the creator economy opportunity
Dec 11, 2023
Benyamin Elias from Podia discusses leveraging creators' skills and audiences for SaaS companies. They explore the changing landscape of content marketing, the evolution of the creator economy, and strategies for reaching individual business owners and expanding markets.
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Content for Growth
- Benyamin Elias transitioned from content marketing to a growth-focused role.
- He prioritizes business growth and uses content strategically to achieve that goal.
Podia's Evolution
- Podia started as a platform for online tutors but expanded to serve a broader creator market.
- They added a free plan and email marketing features based on customer research.
Creator Economy Diversification
- The creator economy has diversified beyond YouTubers and Instagram influencers.
- Creators seek platform independence and diverse monetization strategies.