Copilot, Claude, & OptiGPT: The AI Stack Driving Optimizely

How is Optimizely reshaping experimentation with AI? Cory Liebgott, VP of Product at Optimizely, joins LaunchPod to share how her team is using AI into both customer-facing solutions and their own product workflows.

Cory shares how her team:

• Uses Copilot and Claude for everything from PRD writing and meeting recaps to translating technical language into accessible insights
• Developed OptiGPT, an internal AI assistant that surfaces customer data, product knowledge, and HR policies in seconds
• Built a customer-facing AI query tool that also became a surprise hit internally for measuring customer health and engagement
• Encourages a culture of experimentation where PMs demo and share AI tools, turning emergent use cases into productivity boosts across teams

Links

LinkedIn: https://www.linkedin.com/in/cliebgott/
Optimizely: https://www.optimizely.com/

Chapters

00:38 Exploring AI tools as a team
01:43 Real-world AI productivity wins
03:16 Inside OptiGPT: Optimizely’s AI assistant
04:08 Using AI for research and prototyping
05:10 When AI surprises: Emergent capabilities
06:22 Lessons learned: Sharing and experimenting

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Special Guest: Cory Liebgott.