BB Ep 77: How to Attract More Customers to Your Business with Reina Pomeroy

How to Attract More Customers to Your Business   1:21 Four Ways to Find More Customers 17:29 Attracting New Customers to Your Business with Reina Pomeroy 33:23 Encouragement That That Will Transform Every Relationship Resources Business Boutique Conference The Business Boutique Conference is coming back to Nashville Oct. 24-26. If you want to learn how to grow your business and chase your dream, you don't want to miss this event. To save $10 on any Business Boutique Conference ticket, use the code BBWRIGHT. If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com. New podcast episodes are available every other week. "Christy, how do I get more customers?" The most common question I'm ever asked-more than questions about social media, goal setting or time management-is how to get more customers. I get this question almost every single day. But before we go any further, I need to bust a myth you might be believing that is keeping you from getting more customers. For as long as I can remember, I've heard people say: "If you build it, they will come." How many times have you heard that line? How many times have you believed that simply creating a website meant people would visit? Or opening a store meant people would stop in? Related: Market Research: How to Know What Your Customers Want I hate to tell you this, but it's just not true. No matter what you build, customers don't show up out of the blue. Why not? Because . . . They're busy. They're distracted. They're tired. They have hundreds of other messages vying for their attention. We have to stop building these big, awesome, impressive things and wondering why customers aren't showing up. We have to do something different. Instead of sitting back and waiting for customers to come to you, it's time for you to go after your customers. You have to figure out where your ideal customers hang out and build relationships with them. And only then, when you've added value to their lives, can you invite them to become a customer. So, how do you actually do that? I've got four different tips to get you started! Four Ways to Find More Customers   1. Get scrappy. Some of you are sitting around waiting for some sophisticated formula or fool-proof plan to attract more customers. I hate to break it to you, but business doesn't work that way. Business is a science and an art, which means that while there are certainly best practices to keep in mind, there's no perfect path to success. Most business owners become successful not because they're sophisticated, but because they're really stinkin' scrappy. They're willing to get their hands dirty and try a bunch of different things to get the word out. They're willing to show up at other businesses with donuts, coffee, samples and a business card. They're not afraid to pick up the phone and do some cold calling. The bottom line is, you have to be willing to do the hard work of building relationships-and that takes a whole lot of scrappiness. 2. Get referrals. When you need your hair colored or your house cleaned, who do you want to hire? Someone you trust, right? And how do you find someone you trust? You ask your friends! Y'all, this is so important! Referrals are just another way of describing word-of-mouth marketing-the most effective form of marketing. The best part is, it's free! So, if you're not actively incentivizing your current clients to refer their friends and asking them for testimonials, you're missing out on an amazing opportunity to find new customers. 3. Improve your marketing. I want you to take a good look at your marketing efforts as a whole. Look at the different ways you're marketing your business-from your website to your social media posts and the emails you send. Then I want you to ask yourself:  Is the design clean and beautiful? Is the copy clear?...