What is Product Strategy Discovery?

What is product strategy discovery? In a nutshell, it’s about finding a problem worth solving. More precisely, it is the process of developing a product strategy whose implementation will likely create the desired value and impact. It applies to a brand-new product as well as an existing one whose current strategy is no longer valid, for example, as market conditions change. This means that strategy discovery is crucial not only to developing an initial offering (MVP) but also to achieving product-market fit and sustaining growth.

Unlike product discovery, it is not primarily concerned with determining the right solution, finding the right features, and creating the right user experience. Instead, strategy discovery focuses on the problem space. It explores if a large enough group of people has a big enough problem that can and should be addressed. Strategy discovery therefore sets the scene for product discovery