In AI, building great technology isn’t enough. You can solve a real problem and still struggle to gain adoption. Why? Because Product-Market Fit in AI isn’t just about function. It’s about trust.

That was the central theme in a recent conversation with Gemma Galdon-Clavell, founder of Eticas AI, and Collin Stewart. Their insights highlight why founders can’t rely on old playbooks:

Strong tech without trust still faces market reluctance.
Compliance doesn’t equal safety. Guardrails must be built in early.
In immature markets, founder-led trust-building comes before scale.
Referrals, not polite praise, are the real signal of PMF.
Even good VC advice can kill you if it’s mistimed.

The message is simple: in AI, true PMF is fit plus trust.

Highlights include: Adapting to Client Needs in AI Solutions (04:57), Guiding Clients Through Uncertainty (07:06), Evolving Customer Acquisition Strategies (08:02), The Importance of a Strong Management Team (10:21), Navigating VC Relationships (12:25), Marketing and Visibility Challenges (16:22), And more...

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403: AI Startups Keep Forgetting This One Thing with Gemma Galdon Clavell