MBA462 Q&A Weekends: My site is over a year old & I only have 320 subscribers. Should I quit?
Dec 5, 2015
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Jackie, a content creator grappling with stagnant growth, seeks advice on whether to continue her journey with only 320 email subscribers after a year. The discussion digs deep into the frustrations of slow audience growth, examining strategies like enhancing content quality, tweaking marketing efforts, and engaging consistently with the audience. It’s a relatable exploration of perseverance in the face of challenges, emphasizing that quitting might not be the right answer when there’s potential for improvement.
Consistent content production and meaningful subscriber interaction are vital for growing an audience when facing stagnation.
Ongoing marketing efforts and validating the value proposition are essential strategies for content creators to overcome subscriber growth challenges.
Deep dives
Addressing Audience Growth Challenges
Experiencing stagnation in audience growth, such as having only 320 subscribers after a year, can be frustrating for content creators. The discussion emphasizes the importance of assessing both content production and marketing efforts to understand the lack of traction. For instance, regular and valuable content creation is crucial; producing frequent blog posts, podcasts, or videos can help attract and engage an audience. Additionally, meaningful interaction with current subscribers through channels like webinars, social media, or community groups can enhance visibility and loyalty.
The Importance of Value and Communication
The conversation highlights the need to ensure that the content being offered resonates with the audience, focusing on the value proposition of the business. Potential content creators should reflect on whether their offerings are genuinely appreciated by their target market, suggesting that validating their ideas is essential for success. Adjustments to website communication—such as improving the clarity and personality showcased on the site—can enhance user engagement. Utilizing available resources, like idea validation courses, can help clarify the effectiveness of the current value being offered.
Marketing as a Continuous Effort
An overarching principle discussed is the crucial role of ongoing marketing for any business in the digital landscape. Content creators are encouraged to routinely engage in marketing strategies, such as guest blogging, webinars, and networking, to broaden their reach and attract new subscribers. The content stresses that a combination of consistent content development and vigorous promotional efforts forms the backbone of successful audience growth. Practical examples, such as collaborating with influencers or utilizing effective outreach strategies, underscore the importance of proactive marketing initiatives.
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Strategies for Overcoming Subscriber Growth Challenges
Jackie’s question is a tough and direct one. She’s asking if she should quit after running her site for over a year with only 320 email subscribers. This is a very frustrating situation that many of us can relate to. When your audience is not growing and you feel like you’ve been working at it forever without any traction, what can you do to attack the problem? Why does this happen? Is quitting an option? Let’s help Jackie right now! Click play at the top of the page!